Tue Dec 01, 2015 1:01 pm
• Superman | 262 Posts | 2620 Points
Ugg is certainly Deckers¡¯ star brand, currently accounting for ugg clearance sale 84 percent of the company¡¯s overall revenue. But could it be a global lifestyle brand? Barbara Kahn, a marketing professor at The Wharton School, University of Pennsylvania, would go even further.
But when the postman came knocking, he wasn¡¯t armed with sheepskin-lined Sundance II boots in black, just an ominous-looking letter.¡®Notice of Goods Detained,¡¯ read the missive, bearing the UK Border Agency logo. ¡®We have detained your parcel containing ¡°UGG¡± boots because we believe they are counterfeit, pirated or patent-infringing goods. We have contacted the owner of the Trade Mark, Copyright or Right Holder and asked them to determine whether this is the case.¡¯
The origin of the term "ugg" is also disputed. Stedman registered the trademark "UGH-BOOTS" in Australia in 1971, and in 1982 registered the "UGH" trademark. Frank Mortel claims that he named his company's sheepskin sheepskin boots "ugg boots" in 1958 after hi ugg boots clearance usa s wife commented that the first pair he made were "ugly." Some accounts have suggested that the term grew out of earlier variations, such as the "fug boots" worn by United Kingdom Royal Air Force pilots during World War I.
As the goods are counterfeit and were not purchased from a genuine UGG site we are not in a position to offer a refund,¡¯ it concludes .So no boots and I¡¯m 95 out of pocket. But worse is to come with the delivery of a second pair of UGG-style boots ordered over the internet.They are topped with a fashionable trim of what I assume is fleecy sheepskin. It turns out to be fur from the coat of the raccoon dog.
¡°Burberry¡¯s a really good model for Ugg,¡± said, Barbara Kahn, a marketing professor at The Wharton School, noting the brands¡¯ common trajectory of overexposure and diluted brand equity, which Burberry reversed through a careful brand turnaround. ¡°Burberry did that over several years, through incredible control and through really good management,¡± said Kahn. Of Ugg boots, she added, ¡°It¡¯s like the Burberry trench, there¡¯s something about it¡ it¡¯s easy to see why people like it, why they go away from it and then come back. But th ugg outlet e further you go from that product, the harder that is.¡±
To make matters worse, the warm winter of 2011 contributed to disappointing results in the brand¡¯s key selling season. Sheepskin costs also shot up due to a contracting global supply and increased demand. ¡°Partly because the demand for Uggs had been so prolific, they had drove their own costing up,¡± said Erinn Murphy, a vice president and senior research analyst at Piper Jaffray.Ugg suffered a period of serious growth margin contraction and, in 2012, the company reported sliding sales, down 1. 5 percent to $1.184 billion compared to $1.202 billion in 2011.