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Ugg Boots Classic Online

in Rules Wed Jan 06, 2016 11:10 am
by panda • Superman | 262 Posts | 2620 Points

Founded in California buy ugg boots outlet in 1978 as Ugg Imports, the boots burst into popularity in the early-2000s after being featured by Oprah Winfrey on her television show, sparking a teenage fashion frenzy. Deckers Outdoor Corp., which bought the brand in 1995 and is now Ugg's parent company, reaped the profit. In 2013, the brand raked in nearly $1.3 billion in sales.

In the early 2000s, the Ugg rush spawned a torrent of copycat brands as well as a massive black market for counterfeit boots bearing the trademark. Still, UGG Australia, which began in California in 1978 as Ugg Imports, has managed to dominate the market and become a billion-dollar brand for its parent company, Deckers.

"They have become the winter flip-flop," said stylist and fashion consultant Kate Schelter, who has worked with brands like Victoria's Secret and TOMS. "A banal essential that people cling to out of comfort and freezing temperatures."Once an obscure surfer favorite in Australia, Ugg boots -- Deckers shuns the term "Uggs" -- exploded in popularity in the early 2000s thanks to the feverish embrace of America's teenage girls. Teens could be seen shuffling around shopping cheap ugg boots sale malls outfitted in a puzzling combination of toasty footwear and short skirts.

It is said that in business, as in life, first impressions are key. What I have learned from Brian Smith, Australian born entrepreneur, keynote speaker, author and creator of the UGG brand is the fact that outer impressions pale in comparison to those first impressions of inner strength of character. If you are lucky enough to stand in his presence, an aura of positive energy, you just can't help but feel upbeat. He is like a walking antidepressant. Brian's ability to exist in an authentic place of "one with the universe" is intoxicating and contagious.

Many businesses fail because overhead exceeds income by insurmountable ratios. Brian battled the cost of running his business and the need for cash flow throughout the growth of his company. The UGG brand changed hands multiple times throughout the seventeen years Brian spent in the business. There were even times when Brian was forced out of decision making positions due to investor ownership, but he never gave up. He didn't hold onto animosity or give in to fear. Brian learned to stay tuned into his own spirituality, and allowed the universe to align itself. Eventually, each change in management brought Brian back to the helm. Brian has an ability to turn trials into teachable moments. Each lesson he has learned is shared in his book. He understands that every interaction will impact another's life in some way, and with that thought in mind he has created a book containing the keys to living a successful and fulfilling life. As Brian Smith says, "One thing I've realize ugg boots cheap sale d is that who you are in business is who you are in life, and when you act with integrity, stay true to your ethics, and just treat everyone with simple respect, you'll be successful, but more importantly, you'll be happy."

Over the years, Ugg has fought constant criticism. The high fashion crowd has largely dismissed the boots as ugly. Podiatrists have said the boots don't provide proper support, leading to health problems. A U.K. judge warned that the boots are dangerous to wear while driving. Animal rights group PETA mobilize cheap ugg boots online d against Ugg, accusing the company of "extreme cruelty to animals."

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