Three competitive strategy analysis flooring multinational companies in China
Wed Jan 27, 2016 4:04 am
• Master Writer | 36 Posts | 360 Points
With China's rapid economic development, all wholesale eco floor multinational companies continue to restructure its business in China in order to meet the challenges of the ensuing efforts to become a "sustainable development" and "widely respected" and "localization" of the company . Through product and technology leadership to create a market advantage to provide better customer service and to establish the overall system by expanding market through strategic merger. At the same time, flooring multinational world leading R & D capabilities will be its most competitive in the Chinese market.
1. manufacturing, sales and service close to the market at the same time, flooring multinational globalization strategy, and actively implement the localization strategy, which uses localization staff in the development of local production for local production of wood floors, and offers a variety of Localization of marketing services and financial services, the formation of competitive localization, thus closer to the customer, closer to the market, local consumer demand for wood plastic composite decking usa to make rapid and efficient response. 2. firmly in control of the core technology market competition is essentially a contest of modern technology, technological innovation competition. Wooden flooring company in the world industrial chain transfer firmly in control of the most critical elements of product standards, core technology, dominate. And through continuous investment in research and development to increase and enhance their technological innovation capacity, around safety, environmental protection, energy and other key areas, the use of new energy, new materials, new technology development of new energy-saving wood flooring products, occupy high ground, improve the degree of monopoly core technology, in order to obtain high profits.
3. Market adaptive technology development of globalization in recent years, an increase in international technology alliances, wood multinational companies to establish R & D cooperation in the technical field, to carry out joint technology development, thus contributing to the globalization, technological diffusion of knowledge and technology development, transfer and use of speed, strength is greatly increased. For the development of recycled privacy fence ideas more in line with the needs of local markets and easier use of local human, technical resources, and "market and user where to put the factory was built where local production, local sales" strategy of supporting More and more wood in bringing technology development organizations (of course, is adaptive development and design) spread around the world.