Tue Aug 08, 2017 5:24 am
• Superman | 832 Posts | 8320 Points
Once again, Adidas have used the same branding on the header image and one of the same logos. They have fully connected their social media channels and other brand accounts to this account using the ‘featured channels’ section and the profile information.
The featured video is obviously a recent campaign that the company are running but is relevant for this channel. Each channel uses a more relevant and specific campaign focused featured video, but as the general Adidas account this channel will not be as focused on one area of the company and it’s products. This way it can become the leader of the brand Nike Air Max 2016 Dames accounts, be more broad in it’s appeal to an audience and then influence it’s audience to look toward the other accounts that the brand has set Adidas ZX Flux Mens Red up.
This account has only 40 videos. BUT… they have added playlists for the videos that come from the other Adidas brand accounts. They have 27 playlists at the moment and this way can collate the content that is relevant to them without being too in favor of one sector of the business. There is not noticeably more content around Football, or clothing or particular sports in the playlists.
If you have a great product, or even better a lot of great products your social media channels can become very visual. Adidas take visual social media such as Instagram seriously and get very serious results because of that. The post below got over 100 thousand likes in less than a day. Why? Their product is Asics Gel Quantum 360 Mujer awesome. With awesome content they can create social media content around the products and athletes they are associated and in partnership Nike Air Max 2017 Womens with.
It’s not even all about selling products. The Adidas Instagram is used to generate awareness of the brand and the products. The great visual content on the channel helps drive more enthusiasm and thirst from the user to get Adidas products. Adidas do get a huge amount of engagement, which means the brand has a very high influence. This boosts their Klout score and will make their other social media channels more influential too because as you grow your influence and audience you become more of a trusted source of quality content.
With regards to real time marketing, Instagram is a social channel Adidas use well. For example, in the build up the to FIFA Women’s World Cup in Montreal, Adidas Nike Air Max 90 Damen supplied the match balls. They posted a picture of the final match ball with a view of the stadium used for the final match and used Adidas NMD Womens the location Montreal so that people in or searching for this location would discover this content. This adds another way of getting their brand seen and engaged with, not just through hashtags and their existing following.