The Importance Of Ethics In Marketing?

in RS Sellers Tue Sep 12, 2017 8:32 am
by jensenbreck • Superman | 109 Posts | 1090 Points

Hi everybody,

We are currently developing an interactive product to help small business owners through the process of writing and developing their own marketing plans. This product will be created around a set of principles that come from the foundation of our business concept, Character Driven Marketing.

We are keen to get a feel and some first-hand input from the group in regards to the following question: How important is ethics in marketing?

What kind of marketing would you consider to be decent, ethical marketing and why? What kind of marketing do you respond to?

I didn't find the right solution from the Internet.


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