Wed Nov 15, 2017 6:02 am
• Superman | 742 Posts | 7420 Points
So the dust has settled for another year on one of the biggest dates in the streewear and sneaker calendar: Air Max Day. Every year, the Swoosh celebrates the release of the first ever Air Max sneaker on March 26, and every year they do something special.
But this year was different: in 2017 the original Air Max turned the big 3-0 and Nike unveiled a steady stream of quality releases to celebrate. From updating key classics to bringing back old icons and releasing the certified people’s favorite, a lot went on.
This year also marked the point when Nike came a step closer to us actually walking on air with the release of the all-new VaporMax. The sneaker Nike Roshe Run Mujer lived up to its hype – so much so that the COMME des GAR?ONS collab already got a re-release just after the OG dropped and got shot across the community (view our Nike Air Pegasus 83 Femme round up of the best styled shots here).
Here’s our round up of everything else that went down across Highsnobiety through March for Air Max Day. To get started, here’s streetwear and sneaker grandee, Gary Warnett, in our latest Conversations podcast on the legacy and importance of Air Max.
Before VaporMax dropped, we went inside one of the most secretive buildings on the Swoosh’s Beaverton campus: the AIR Manufacturing Innovation (AMI) facility where, for 35 years, Nike has evolved and manufactured its patented AIR technology.
We then deep-dived into the story of how Nike invented its latest sneaker alongside an interactive guide to the silhouette. We took a closer Nike Air Max 2016 Mujer look at one of the first VaporMax collabs to surface from the industrial designer and long-time Nike collaborator, Marc Newson, before German rapper Ace Tee Nike Air Max Command Donna showed us why Nike VaporMax is the future. We also got an exclusive chat with French rapper Joke about their second album, their new single, and why he’s into the VaporMax as well.
Honoring the legacy of the Air Max’s place in Europe as well as the creative vision of Tinker Hatfield, we went to three European capitals and spoke to real creatives about what it takes to realize their own creativity, how to actually do it successfully, and how to be good at it despite the odds.
In London, Evian Christ, Liv Little and GAIKA told us their story before styling the new VaporMax out on the streets; in Paris we met Applecore’s Steven Alexis, FUTUR’s Benoit Frédonie and hip-hop and production partners Ichon and Myth Syzer as they styled the Air Max 1 Ultra 2.0 in one of Paris’ monumental housing complexes; and in Berlin, DJ and producer Nike Roshe Run Dames Peggy Gou, photographer Shirin Siebert from 030 crew and tattoo artist David Frisch toured the capital and told us their stories as they wore the Air Max 90 Ultra 2.0 Flyknit.